Scientific Games acquires Authentic Gaming

Scientific Games acquires Authentic Gaming

Published: November 6, 2021

Scientific Games, a cutting-edge online casino provider, has acquired Authentic Gaming, marking the first entrance into the live casino market. It will enable the prominent buyer to develop live casino products and provide them to the players worldwide.

This purchase is a vital step ahead in the company’s growth strategy that includes global expansion and bigger game diversity. They have confirmed their plans by acquiring Lightning Box content studio in August 2021.

Authentic Gaming has already entered numerous European jurisdictions, providing casino content for the likes of Entain and Betway. LeoVentures has initially backed the company before it has become an independent supplier.

Genting purchased the enterprise in October 2019 for $20.3m. The previous Scientific Games’ business ventures have included the sales of its lottery and sports betting business. They are now ready to expand their global iGaming footprint with the new purchase.

Authentic, on the other hand, looks to profit from Scientific’s leading position in the US market. It tends to utilize their focus on high-quality games and their top-notch platform to conquer the new jurisdiction.

They hope to cement their position as frontrunners in the prospective US market. The acquired company also has something to offer, as its live dealer platform will contribute to the planned expansion significantly. It also intends to create more diverse gaming content.

Speaking of the new acquisition, Scientific Games CEO, Barry Cottle, said:

I am thrilled to have Authentic Gaming join the Scientific Games family. The collective power of Authentic, our proven table games titles and our OpenGaming platform allow us to capitalise on a growing US market opportunity with our unique omnichannel approach.

About Scientific Games

Scientific Games is a global leader in the lottery and gaming industries, looking to provide its customers with the best experiences. The casino games they develop are designed to reach players everywhere and offer them security, cutting-edge technology and quality.

The company and all its acquired enterprises have an 85-year experience in the industry, offering a fully integrated portfolio to its players.

It includes engaging content, unmatched services, a technology platform and robust systems. The firm serves online casinos on six continents, establishing and fostering long-term relationships with everyone.