PokerStars and Red Bull Racing Partner for the New F1 Season
Published: April 1, 2022
The leading iGaming and entertainment brand PokerStars has signed a new partnership deal with Red Bull Racing. Under the provisions of the multi-year agreement, the RB18 and the team’s race suits will feature the PokerStars logo.
The deal targets the growing F1 audience and will enable the brand to offer its customers new ways to enjoy the thrilling sport. Both Red Bull Racing and PokerStars are set to reach audiences with similar interests.
At the same time, existing customers can look forward to a whole new level of F1 entertainment, content, competitions and promotional offers.
PokerStars’ entire range online casinos will benefit from the deal, including PokerStars, PokerStars Casino and PokerStars Spots.
The Flutter Entertainment-owned business boasts high-quality real money casino, poker, and sports betting solutions. It also pays special attention to responsible play and the safety of its consumers.
Dan Taylor, Chief Executive Officer at Flutter International, said:
Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.
PokerStars is a leading global brand offering poker, online gambling and sports betting to millions of customers around the world.
It was founded in 2001 and today represents the largest online poker site where players can wager real money, controlling more than two-thirds of the lucrative online poker segment.