Playtech rolls out first live casino in Michigan and New Jersey
Published: January 3, 2022
Playtech, a top-tier online gaming content provider, has launched its first US Live Casino studios in Michigan and New Jersey. The company has received the required approvals from the New Jersey Division of Gaming Enforcement and the Michigan Gaming Control Board.
The launch represents Playtech’s first venture into Live iGaming in the US. The new studios will help get the ball rolling across the booming US market.
Playtech has recently partnered with Parx Interactive, a gaming partner for the Gun Lake Band. Moreover, the company provides Live games in Michigan for bet365 customers.
Bet365 works as a skin for the Hard Rock Hotel and Casino, while the game studio is in Atlantic City. The new launch comes soon after the news on Playtech’s partnership with Elys Game Technology that helped it enter the Italian market.
The studio enables operators to provide live-dealer experiences for their players instead of them playing electronic versions of the games.
Furthermore, Playtech will offer unlimited-seat All Bets Blackjack to its players in Michigan, utilizing the enterprise’s scalable platform.
The officials have said the future releases will embody a sport-led environment, and the plans about Live game shows and an arcade experience are in motion.
Everybody agrees the new US roll-out is a landmark achievement for the company. It wants to expand its iGaming content and appeal to users by creating customized playing experiences for the US market.
Online gaming has yet to conquer the US, as it is legal only in six states so far, including Michigan and New Jersey.
Commenting on the launch, Playtech Live CEO, Edo Haitin, said:
Launching two state-of-the-art studios across two regulated states in one day is not something I have seen done before, but I am incredibly proud of the entire Playtech Live team for stepping up to the challenge and producing not one but two best-in-class Live Casino studios.
Playtech is a world-class online technology company established in 1999. Since then, it has developed the best software and content solutions for online casinos. Playtech partners with the most prominent brands to deliver a groundbreaking experience.
The company owns and runs Snaitech, the top-notch iGaming firm in Italy, and its rich software portfolio includes sports betting, poker, bingo and Live Casino. Playtech has won countless crucial industry awards in the last two decades.