Playtech Creates a New Live Game Show for Ladbrokes
Published: May 7, 2022
The renowned developer of online casino content, Playtech, has announced the launch of a new live game show. Titled Well Well Well Live, the new launch is a bespoke release for Entain’s Ladbrokes.
The Playtech game show is broadcast from the Playtech Live studio in Latvia. According to the company, it’s one of the most complex games of this kind ever to be launched by the gaming giant. Every aspect of Well Well Well Live was explicitly created to deliver an unmatched playing experience.
The new Well Well Well and Rainbow Rewards will use new bonus rounds, including Buckets of Gold, Magic Reels, and Rainbow Pays. It will be interesting to see Magic Reels in action, as this wheel mechanic allows players to make the most out of the game’s win potential.
The launch of the latest game shows follows a series of tailor-made gaming content made available across live casinos at Entain. It includes table games such as Magic 7 Blackjack, Ladbrokes Exclusive tables, Coral Sports Area, and the Elevation area.
Here’s what Kevin Kilminster, Head of Live Casino Innovation, had to say:
We are honoured that Entain – Ladbrokes UK chose Playtech to build this bespoke Live Game Show, we always strive to deliver bespoke games to support our partners in delivering games which support their business strategies. When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable, and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.
Playtech collaborates with leading brands to provide omnichannel technology and an unparalleled gaming experience. The gaming behemoth owns and operates Snaitech, the leading online gambling business in the Italian market.
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