Playtech closes deal with Unibet

Playtech closes deal with Unibet

Published: October 6, 2021

Playtech, a high-profile iGaming content developer, has signed a deal with Unibet Interactive to provide them with its award-winning software in New Jersey.

It is expected other states will follow the lead in the upcoming months. Allowing Unibet to use their RNG casino software is a part of Playtech’s planned expansion to the prospective US market.

Unibet, which belongs to the Kindred Group, has already developed an enviable product assortment in New Jersey. Soon, it will be improved even more with a scope of high-quality Playtech casino games.

Playtech has already gone live in New Jersey via its deals with BetMGM and Bet365. It also runs operations in a few other states, including Indiana, Pennsylvania and Michigan through the agreement with Parx Interactive. It has yet to be confirmed these will be the new markets launched via the Playtech deal.

Playtech has recently announced the signing of the agreement to sell its Finalto operations. Gopher Investments will be the buyer in an all-cash transaction that is to be completed in 2022, amounting to $250 million.

This deal will enable Playtech to accumulate significant cash and concentrate on its award-winning technology as a pure-play business. The deal with Unibet will allow them to focus on the B2B and B2C iGaming markets.

Playson

Commenting on the new deal, Shimon Akad, Playtech COO, said:

We are delighted to announce this exciting step in Playtech’s US growth. Unibet deliver a fantastic entertainment experience to their US customers, and we are proud to partner with them to deliver Playtech’s Casino software as part of their market-leading offering – starting in New Jersey. Playtech continues to partner with the leading operators in New Jersey to bring its industry-leading Casino software to the US market and we look forward to continuing to expand into new States.

About Playtech

Playtech is a world-leading technology company in the iGaming industry. Founded in 1999, it has delivered the best software and content solutions to online casinos since.

The pioneer of omni-channel technology, Playtech teams up with the most prestigious brands to provide a game-changing experience. The company owns and operates Snaitech, the leading iGaming enterprise in Italy.

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