NorthStar Gaming prepares for Canada launch with Playtech
Published: January 16, 2022
NorthStar Gaming, a well-respected online gaming content supplier, has signed a multichannel deal with Playtech. The agreement will enable the former to launch its product portfolio in Canada, including its IMS platform, Poker, Casino, Live Casino and Bingo technology.
The partnership will also allow NorthStar to deliver a Canadian-centered sports betting and iGaming entity via the platform supplied by Playtech. The process will commence upon the completion of the required licensing procedures and regulatory approvals.
NorthStar has already partnered with TorStar Corporation after the announcement as an Ontario-based sportsbook and online betting brand. This deal will grant the group an opportunity to use the enterprise’s media solutions, sports sites, news and other social properties.
The ultimate goal is to provide players with a complete sports betting and online casino experience.
This collaboration represents another opportunity for NorthStar to establish its front-running position in the prospective market. It will create countless new opportunities for the company to improve its business.
As an exclusive Canadian media partner with Playtech, NorthStar will have no problem reaching new players and expanding its footprint. Playtech is the world’s top gaming technology provider with a market-leading suite of tools.
NorthStar officials expect the gaming behemoth’s suite and their proprietary localization and content to be the perfect combination. They know their customers’ needs and are think the edge this partnership provides will be vital for cementing their position.
Both companies are determined to utilize the agreement to expand their influence on the booming Canadian market.
Commenting on the agreement, Mor Weizer, CEO at Playtech, said:
We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market-leading online gaming business in Canada. Our success is driven by strategic partnerships with industry-leading operators around the world, and we are excited to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders.
Playtech is a gaming industry juggernaut with nearly 6,500 employees in 24 countries. The company cooperates with multiple prominent real money casinos, land-based casino groups and lotteries in countless regulated markets.
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