Nolimit City Signs a Landmark Deal with Bet365

Nolimit City Signs a Landmark Deal with Bet365

Published: August 3, 2022

Nolimit City has proudly announced the new partnership deal with operator bet365, a leading global gaming and sports betting brand. The new partnership will help Nolimit City increase its market presence, while bet365 should cement the current positions in the online gambling vertical.

Bet365 already offers a wide range of casino, poker, and bingo products, along with the leading sports betting technology. The latest move aims to improve the operator’s presence in the gaming segment.

Under the provisions of this deal, bet365 customers will gain access to Nolimit City titles, including Folsom Prison, Remember Gular, Tombstone RIP, True Grit Redemption, Misery Mining, and many others. With more than fifty titles on offer, Nolimit City is sure to enhance bet365’s offering.

Evolution bought Nolimit City in June after announcing it would pay around $575 million for the company. Over the last couple of years, Evolution acquired such renowned names as NetEnt and Red Tiger Gaming for a total of $2.6 billion! All these acquisitions show Evolution’s commitment to diversifying its offering of online casino content.

Although specialized in producing live dealer games, Evolution wants to dominate other verticals as well, particularly slots. After buying NetEnt, the company decided to focus on its successful live studios. The most recently launched live studio was the one in Connecticut.

Bet365 welcomed the deal, as the operator was confident it would help make its portfolio more appealing to players around the globe.

Speaking about the latest partnership and the opportunities it brings, Malcolm Mizzi, Managing Director and Chief Commercial Officer at Nolimit City, said:

This is one of the most important deals the company has struck recently. Thanks to this partnership, the brand expects its products to reach new audiences and to garner distinct recognition on the market.