NFL Signs Branded Slot Machine Deal with Aristocrat

NFL Signs Branded Slot Machine Deal with Aristocrat

Published: November 9, 2021

NFL and Aristocrat Gaming have signed a multi-year licensing deal to bring the league-branded slot machines to casinos near you. The Australian gaming enterprise has stated the NFL machines will debut in 2023.

The fans will have the chance to customize their playing experience based on the team they like. The league representatives have said the Aristocrat agreement will further fan engagement via the unmatched customer experience.

The NFL estimates it will accumulate roughly $270m in revenue via various deals with sportsbook operators and casino companies. They expect the figure could increase to $1bn by the end of the decade.

The organization’s previous disinclination towards gaming is probably related to the famous 1946 Championship Game between the Bears and the Giants.

Alvin J. Paris, a New York bookmaker, has bribed two Chicago players in an attempt to rig the game. New Jersey already attempted to legitimize sports betting in 2012, but the NFL and other leagues blocked it to protect the regularity of the games.

Nowadays, they have deals with DraftKings, Caesars, FanDuel, Fox Bet, Points Bet and others, but still bar players from promotional events.

There have been attempts to break the resistance before, with players participating in charity arm-wrestling competitions, fantasy football events and other conventions.

Some events were cancelled, some players rebuked, but the resistance has started weakening over time. When NFL teams approved the migration of the Raiders from Oakland to Las Vegas, it was the sign of the times to come.

The league has recognized the change in the technological landscape and decided to profit from it. Betting, legal or not, is a couple of clicks away, and Las Vegas does not represent the same kind of threat anymore.

About Aristocrat

Aristocrat is one of the world’s leading creators of gaming solutions, the company licensed in 300 jurisdictions and over 90 countries. A team of 6,500 professionals delivers exceptional results by excelling in technology, innovation and creativity.

The enterprise offers various sets of services and products that encompass electronic and social gaming and management systems. The most important mission, however, is to provide an outstanding customer and player experience.

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