NBA Announces DraftKings and FanDuel as Official Partners
Published: November 17, 2021
The National Basketball Association (NBA) has announced FanDuel and DraftKings as its official sports betting partners. Both enterprises will integrate NBA assets via their fantasy and betting platforms, including league marks and data.
The league is to have a betting-oriented telecast, distributed through NBA TV App and NBA League Pass. The companies will become sponsors of the broadcast, which will include Canada, with the operators launching during the season. The partnerships encompass the entire North American market, with game highlights and other relevant content.
The Sportsbook says the betting-related broadcast is to go live weekly, integrating DraftKings gaming-related content into the live-match experience. It includes lines, odds, props and other related forms of content, helping the company’s growth in the media field.
Both partners are industry-leading companies that will appeal to betting fans among NBA lovers. They are about to create unique content and unmatched player experience for the fans. DraftKings has shown determination to invest in the relationship between content and betting.
FanDuel has signed a multi-year deal with the NBPA, the Association allowing it to use active players’ images for its content. It will be distributed via various platforms, channels, apps and social media.
The partnership with the NBA has been the foundation of the company’s success for years, and the next phase will be equally exciting. Fan engagement is the core of the relationship, and the firm will create content to do precisely that.
Commenting on the latest partnership, Ezra Kucharz, CBO at DraftKings, stated:
The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant re-engagement along with healthy new betting activity across all of our states. All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new fan-centric platforms like our NBABet Stream integration.
DraftKings Inc. is a gaming and digital sports entertainment company, a top-tier enterprise in sports betting and regulated gaming. Founded in 2012, the Boston-based firm provides iGaming and sports betting technologies across all channels.
The online casino runs operations in seventeen countries, and the Sportsbook is live across sixteen US states. The company is the official betting partner of the NFL and an authorized operator of MLB and NBA.