Microgaming divests Quickfire to Global Games
Published: November 18, 2021
Microgaming, a top-tier online casino content provider, has sold its world-famous Quickfire business to Games Global Limited. The acquisition includes an expansive game portfolio, counting the prominent progressive jackpot titles.
Provided everything goes well concerning regulatory approvals, the deal is to be completed during Q2 2022. The new enterprise penetrates the vibrant gaming arena quickly, purchasing the business from an industry juggernaut.
The agreement involves the purchase of distribution rights for a multitude of popular Microgaming releases. Games Global will overtake the comprehensive customer base of more than 900 famous gaming brands.
Still, the sale doesn’t entirely exclude Microgaming from the Quickfire operations. It will still supply its main customers with top-notch solutions while concentrating on licensing and developing its sports betting technology.
If the acquisition transpires as planned, Games Global is to gain immediate access to multiple regulated markets. It will mean running twenty-five studios with over 3,000 various games, including online slot, progressive jackpots, and other casino games.
Additionally, distribution facilities include 260 different customers and roughly 1,000 prominent brands. The purchase is to cause significant changes in the entire industry regarding control and ownership.
Microgaming allows the new enterprise to make a fast and furious entrance into the industry. The partnership that has been cooking for a while will involve 1,100 employees scattered over five continents.
Stakeholders and partners will have time to prepare for the new situation, while John Coleman will step down from the CEO position. Andrew Clucas, the COO, is set to replace him.
Commenting on the new deal, John Coleman, CEO at Microgaming, stated:
This is an exciting deal that has been in the making for some time and which will provide new growth and opportunity for both Microgaming and Games Global. We are announcing it now to provide sufficient notice and clarity for our partners and stakeholders. Games Global will acquire the game IP and distribution business previously known as Quickfire, and Microgaming will continue to support its core, traditional business while increasing its reach with the addition of new business and managed services.
Quickfire is a browser-based platform for more than 3,000 online games, developed by Microgaming and its many partner studios. It is a user-friendly, easy-to-use system that encompasses slots, licensed products, video poker, scratch cards and table games.
It includes popular titles from such developers as All41 Studios, Triple Edge Studios, Switch Studios and many more. It is a speedy platform with instant access to the rich game catalogue that attracts 20,000 players every day.