Light & Wonder Extends its Entain Deal until 2030
Published: May 10, 2022
Light & Wonder has announced the extension of its current deal with gaming and betting giant Entain. By prolonging the agreement initially signed in 2018, the two sides will continue to work together until 2030. It was the largest deal for the gaming giant’s UK business back when it was inked.
Under the provision of the new deal, Light & Wonder, which is a new name for the renowned provider Scientific Games, will remain the supplier of terminals for Entain. At this moment, there are more than 10,000 terminals across Entain’s Ladbrokes and Coral retail shops.
Entain will also gain access to Light & Wonder’s content aggregation platform, which offers more than 3,000 online slots from some of the world’s best game makers and immersive features and tools for responsible gaming.
Entain will also be able to use its partner’s service support, a wide range of functionalities, including intelligent menu enhancements.
Commenting on the move, Simon Johnson from Light & Wonder said:
Our teams have more than 20 years of history together, and we’re excited about supporting Entain through their next phase of growth and innovation.
The list of brands owned by brands includes Coral, Ladbrokes, Bwin, Gala, Party Casino, Neds, Eurobet, and Sportingbet.
About Light & Wonder
Gaming company Scientific Games rebranded as Light & Wonder earlier this year as part of its transformation into a business primarily focused on digital.
Following the sale of Scientific Games’ sports betting and lottery divisions, the move was aimed to point out the company’s vision of becoming the leader in the global gaming market.
Headquartered in Las Vegas, Nevada, Light & Wonder traces its history to the 1910s. Looking for an online casino Canada with Light & Wonder games? Then check out the list below!