IGT Signs a New Distribution Agreement with WWE
Published: January 26, 2022
Earlier this moment, International Game Technology (IGT) inked a licensing agreement with World Wrestling Entertainment.
Under the provisions of this deal, the US gaming giant will develop and distribute WWE-branded lottery games and scratch cards featuring the company’s logos and programs.
The WWE is a publicly-traded company and an integrated entertainment and media organization. It includes a wide selection of businesses that produce and distribute original content to players around the world throughout the year.
The WWE television programming can be accessed in 28 languages, and it’s available in more than 900 million homes around the globe. WWE’s distribution partners list includes FOX Sports, NBCUniversal, BT Sport, Rogers, and Sony India.
The Network offers its viewers live pay-per-views, regular programming, and plenty of on-demand videos through its extensive library. All in all, it’s available in over 180 countries, while NBCUniversal’s Peacock streaming platform exclusively hosts WWE Network in the US.
Commenting on the new deal, Jay Gendron, Chief Operating Officer at IGT, issue the following statement:
The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies. IGT looks forward to melding the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players.
Internation Game Technology is one of the leading names in the global gaming industry, delivering immersive content to online casinos and land-based casinos around the world.
The gaming giant has been working closely with regulators in more than 100 countries. At the same time, its dedicated team of over 11,000 employees has helped set new standards in the developing and competitive industry.