EGT Interactive Continues with Rebranding

EGT Interactive Continues with Rebranding

Published: May 14, 2022

In March, the online casino developer EGT Interactive revealed it would change its name to Amusnet Interactive. In addition to the new name, the company is ready to introduce new features and functionalities for its games, debut in new product verticals, and many other important moves.

According to Vesselina Andreeva, the gaming company’s Chief Operations Officer, EGT Interactive wants to enrich its current portfolio and expand to new product verticals.

At the same time, the company remains focused on expanding its global footprint while improving internal and external processes, allowing it to evolve further and make sure everything works smoothly.

The name change hasn’t affected EGT’s relationship with its partners. They are involved in creating different approaches for markets worldwide, as they’re already familiar with how the developer handles its operations.

The new name requires a new logo, but EGT plans to keep the overall look and feel of the brand and stay close to its existing corporate identity.

That way, the transition to the new identity should be easy and smooth. The change will be gradually introduced while receiving feedback from the partners during the process.

After the new name becomes widely known, EGT will move to the final phase of rebranding. It means the new Amusnet Interactive name will be used in all company’s communication channels.

Regardless of the name change, the developer will continue to create synergy between classic casino games and modern online slots. At the same time, the math models and performance loved by players will remain the same. EGT has ambitious plans for 2022, and its development team is more than capable of delivering.

About EGT Interactive

EGT Interactive is a Bulgaria-based developer of high-quality online casino content for some of the best operators in the business. The company was established in 2002 and has since used its experience from producing land-based games to develop content for the competitive iGaming industry.

Apart from slots, it offers leading solutions for online casinos, whose goal is to provide customers with an unmatched playing experience.

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