Caesars inks deal with Madison Square Garden
Published: November 26, 2021
Caesars Entertainment, the largest US-based real money casino operator, has signed a multi-year partnership with Madison Square Garden.
It makes Caesars a partner with New York Rangers, New York Knicks, MSG Network and MSG Arena. The announcement has arrived right after the New York Gaming Commission has granted Caesars Sportsbook a mobile betting license in the state.
Under the conditions, Caesars Sportsbook is to receive a branded space within Madison Square Garden. The celebrated hall is to go through a complete refurbishment in the 2022-23 season.
The space would be open throughout The Knicks and Rangers games and available to Caesars Reward program customers. MSG Entertainment’s and MSG Sports’ platforms will provide media exposure to the operator, giving the program members a chance to win.
Furthermore, Caesars Sportsbook and MSG Networks will release a series One Course with JB Smoove, featuring the Curb Your Enthusiasm star as Caesar.
The license recipients have been a part of two winning bids, and the first one from Kambi included Caesars Entertainment, among other operators.
MSG Sports and MSG Entertainment have already signed sports betting deal with BetMGM. It makes the enterprise one of the official partners with both Rangers and Knicks.
Commenting on the partnership, Ron Skotarczak, Executive Vice President of Marketing Partnerships at MSG Entertainment, stated:
We’re thrilled to welcome Caesars Sportsbook – a renowned brand in the sports betting industry– to the MSG Sports and MSG Entertainment families. Caesars Sportsbook is a key player in the growing world of sports betting – and we look forward to utilizing this partnership to further strengthen our brands’ connection with Caesars customers while also providing the company with significant exposure across our unrivaled set of assets.
About Caesars Entertainment
The company is among the most diverse casino content suppliers in the world. Since 1937, it has grown in the last few decades via expansion, acquisitions and new resorts.
It offers a complete suite of online and mobile sports betting experiences, various gaming, hospitality and entertainment services. The enterprise fosters phenomenal customer relationships, combining cutting-edge technology, immaculate service and high quality.