BetMGM expands partnership with Golden Knights
Published: December 7, 2021
BetMGM, a top-tier sports betting and iGaming operator, has expanded its cooperation with Vegas Golden Knights.
The new deal fortifies the partnership already into force between the two, allowing BetMGM to become an official betting partner for the NHL franchise. The multi-year extension agreement will see BetMGM benefit from the signage in the Golden Knights home arena.
Additionally, the BetMGM brand will get significant exposure and participate in multiple marketing activations. Lastly, the partnership will help create unique co-branded content, advertisements and sweepstakes.
The Vegas Golden Knights were the first NHL team to sign a deal with a sportsbook, teaming up with William Hill US. Moreover, the hockey team has inked deals with IGT, Caesars and Wynn Resorts. Everyone involved is sure the agreement will continue to bring about big things for both partners.
It represents a fantastic opportunity to continue a successful collaboration between the enterprises that have become industry frontrunners. They have become essential brands regarding sports and entertainment in the community.
BetMGM has established its status as one of the main online casinos and sports betting operators across the US. The firm has recently signed a deal extension with Pariplay, bringing the exclusive content to the customers in New Jersey and Michigan.
Before inking the deal with Pariplay, BetMGM teamed up with Brad Johnson, making former running back a brand ambassador for the enterprise.
Though founded in 2018, BetMGM has already come a long way since then. They have developed into a force to be reckoned with in the sports betting and iGaming sector.
Commenting on the new partnership, Matt Prevost, Chief Revenue Officer at BetMGM, stated:
We’re thrilled to continue what has been a great partnership with the Golden Knights and look forward to more seasons of offering fans truly unique experiences only available on BetMGM.
BetMGM is an iGaming and sports betting pioneer and one of the leading brands in the industry. The partnership between MGM Resorts and Entain has established the new company.
BetMGM has exclusive access to all MGM’s sports betting and iGaming operations, as well as poker tournaments. It utilizes Entain’s state-of-the-art technology and provides sports betting and iGaming services via various well-known operators.