Bet365 Becomes the PGA Tour Official Betting Operator
Published: June 28, 2022
Bet365 joined forces with The PGA Tour to become the series’ official betting operator outside North America.
The UK-based gambling company will provide exclusive odds on player pages and leaderboards of The PGA Tour in the next three years. It will also be present on the TOURCast, the tour’s 3d rendering platform, in the UK, Australia and Ireland.
As the series’ official betting operator, bet365 will be able to use its official logos and marks across various global markets, including Canada. Bet365 will also be allowed to advertise on the tour’s media platforms.
The operator will have a significant presence across the tour’s media assets, including PGA TOUR.com, an inventory managed by Warner Bros Discovery. The bookmaker will increase its presence on other platforms in the UK, Australia, Canada, and Ireland.
Bet365 has already integrated IMG ARENA Golf Event Centre, an interactive sports betting solution targeting customers in markets where wagering on sports is legal.
Customers will benefit from live streaming, comprehensive data, and interactive course visualization, which will provide a whole new experience for them.
By becoming the tour’s latest official betting operator, bet365 joined the group that includes such reputable names as theScore Bet and DraftKings.
DraftKings initially partnered with The PGA Tour in 2019 when they signed the marketing and content deal. In July 2020, the Boston-headquartered company became the series’ first official betting operator.
The Score Media and Gaming inked a partnership deal with The PGA Tour in March 2021. Under its provisions, theScore Bet was named the official betting operator in Canada and the US.
Founded in 2000, bet365 has since become one of the leading online casinos in the modern industry and one of its main driving forces. Today, it’s a global leader in the segment, employing more than 5,000 people.
Currently, it serves more than sixty million customers in twenty languages and boasts high-quality services and products, innovation, and world-class customer service. All of this helps bet365 stand out among its rivals.