888casino and Playtech Ink a New Partnership Deal
Published: August 2, 2022
888 casino has signed a new partnership agreement with software provider Playtech, one of the leading developers of online casino content. This multi-state deal will allow both companies to increase their presence in the North American market further.
888 Casino will offer both RNG and live casino games produced by Playtech, which will first become available to players in New Jersey and then in other US states. Playtech is more than ready to offer its line-up of titles to 888 Casino, helping the renowned casino attract more customers.
The Garden States is one of the most competitive markets in the States, although Michigan is proving to have more potential. The nature of the new deal will enable the two sides to focus on other markets across the US.
The online gambling industry is rapidly growing in the States, with the vertical slowly but surely catching up with sports betting.
At the same time, 888 Casino continues to look for additional growth opportunities. In addition to a live studio deal with Pragmatic Play, it put to paper a similar agreement with the popular EveryMatrix content aggregation platform. On the other hand, Playtech plans to expand its presence in Ontario while eying the chance to develop in Michigan.
Triple Eights’ US President, Howard Mittman, pointed out that he was confident the new partnership would enable his company to offer much stronger content in the online gambling vertical and help it improve its engagement opportunities.
Shimon Akad, COO at Playtech, said:
Live Casino is Playtech’s newest proposition to the US market, and it is giving operators the opportunity to diversify their offering, resulting in great demand for our industry-leading software.
About 888 Casino
888 Casino is one of the leading online casinos in the iGaming industry. It’s part of 888 Holdings, offering its services to customers since the late 1990s.
Since its inception, the gambling company has drawn the attention of over 26 million players around the world. They can enjoy a portfolio of more than 2,000 quality online casino games that deliver a distinctive playing experience.